If you’ve been following my blog, you have most likely heard me mention Carolyn Howard-Johnson. She’s a prolific and awesome author who has written several Frugal Marketing books to help authors promote their work. I love her! She’s generous with her knowledge and incredibly nice.
Recently, she started a new blog called Sharing With Writers and offered to let me post my little caveat that I discovered with my latest picture book. Maybe it will help other authors find a second audience niche too.
Here it is
Thursday, March 02, 2017
Wanda Luthman Clarifies My Marketing Nag . . .er . . .Reminder!
Ever since the first edition of my The Frugal Book Promoter came out in 2003, I have been gently reminding authors to reread their books to find the less-than-obvious audiences to reach so they could market their book to them–if not at first, then as the sales on their book slowed down. So, I was especially pleased to find this from children’s author Wanda Luthman who found a well-hidden market for her book (she’ll explain below!). I thought that it might encourage you to reread your book for a new marketing perspective. I know it will serve as an example of how you might think about that process as you read! Here is the note from Wanda:
Wanda Luthman is a children’s author with these books to her credit:
ABOUT THE BLOGGER
Carolyn Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfile. Great Little Last Minute Editing Tips for Writers is one of her booklets–perfect for inexpensive gift giving–and The Great First Impression Book Proposal, another booklet, helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing–grammar, formatting and more–at The Frugal, Smart,and Tuned-In Editor (http://TheFrugalEditor.blogspot.com)